Mobile Apps · Fintech

Finora — Mobile Banking Reimagined

A full redesign of a consumer banking app serving 2M+ users — rebuilding money movement, onboarding, and trust from first principles.

Role
Lead Product Designer
Duration
8 Months · 2019–2020
Team
2 Designers · 8 Engineers
Tools
Figma · Maze · Principle
01 — The Problem

Banking That Felt Like Paperwork

Finora's app had grown feature-by-feature for six years. Sending money took 7 taps across 3 screens, support tickets about "where is my transfer" made up 31% of volume, and app-store ratings had slipped to 2.9★.

The business goal: reverse rating decline and cut money-movement support tickets in half within two quarters of launch.

02 — Research

Watching People Move Their Money

We ran 18 contextual interviews, 6 diary studies, and moderated tests of the existing flows. Three findings shaped everything that followed:

F1

Users didn't trust silence. Every transfer without immediate, visible status triggered anxiety — and a support ticket.

F2

90% of sessions were one of three tasks: check balance, send to a known person, review recent activity. The IA buried all three.

F3

Confirmation screens dense with legal copy made users feel less safe, not more. Comprehension testing showed almost nothing was read.

03 — The Solution

Two Taps And A Living Receipt

We rebuilt the home screen around the three core tasks, with recent recipients one tap away. Sending money became a 2-tap flow with amount and recipient on a single screen, verified by biometrics.

The signature pattern was the living receipt — a persistent, real-time status card for every transfer (sent → processing → received), with plain-language timing. It directly attacked the trust gap research surfaced.

04 — Results

Six Months After Launch

94%
Task success on send-money, up from 61%
−58%
Transfer-status support tickets
4.6★
App-store rating, up from 2.9★
2 taps
To send money, down from 7
05 — Screens

Key Screens

A walkthrough of the redesigned flows. Swipe through the highlights below.

06 — Prototype

Interaction Walkthrough

A short recording of the send-money flow and the living-receipt animation.

Video Placeholder — 16:9
07 — Full Flow

The Complete User Journey

Click the image to open it full size — scroll to explore the entire end-to-end flow.

End-to-end onboarding & money-movement flow · click to view full size